The problem
You leave the trade show with 200 business cards. And zero process to work them.
The cards stay in a box
You get back to the office, the show is over, and contacts wait for an email that often never comes.
Leads go cold in 72 hours
Whoever met you at the show remembers you for a few days. After that, you are one stand out of a hundred.
No one writes the follow-up
Whoever should write 200 personalized emails already has other things to do. So they do not write them.
The cost of inaction
It's not a lead problem. It's a system problem.
Stated example (not a real client): an SME that comes back from a trade show with 200 contacts and zero follow-up process loses the window where those contacts still remember the stand — usually 3 days. After that, every email becomes "spam from a company I don't remember".
Dependence on word of mouth
Without a system, every show starts again from zero.
The owner's time burned
Whoever writes the follow-up emails is usually the same person who should be selling.
No scalability
The more shows you do, the more the problem multiplies instead of getting solved.
The method
Three phases. Not improvisation.
01
Build
We design and build the stand to spec. 25+ years of experience, as JMC Project since 2021.
02
At the show
Every contact collected enters a process right away, not a box of business cards.
03
Automatic follow-up
The day after the show, follow-up emails are already written and ready. Just one yes.
Why JMC
Italian, trade-show vertical
Not a generic tool repurposed. Built only for exhibitors.
We run it for you
Not a software to learn. Follow-up goes out without you touching it.
25+ years as stand builders
We've been building stands as JMC Project since 2021. We know what happens at the show, not just after.
Our own system
Not a subscription to a third-party tool. We build it and we maintain it.
25+ years in trade shows
Real stands, different sectors.
Try it now
What does not having a system cost you?
Illustrative calculator: results depend on the data entered and are not a guarantee of outcome.
We prepare it on the data you just entered and send it to you by email.
FAQ
The questions we always get.
We already have a CRM, do we still need this?
The problem is rarely the CRM — it's the process. How many contacts from your last show made it into the system within 24 hours? Our method doesn't replace your CRM, it feeds it data at the right time.
How much does it cost?
It depends on how many shows you do and how complex your current process is. The initial Audit starts at €800 and already includes a working template: it's the fastest way to get an accurate number.
We don't have budget right now, when does it make sense to talk?
The right moment is 4-6 weeks before your next show, not before and not after. We can set up a call for that window.
Can we see an example before deciding?
Yes: the ROI calculator on this page shows in a few minutes how your scenario changes with a structured follow-up process.
Do you only work with big companies?
No, we mostly work with SMEs exhibiting at B2B trade shows that today have no post-show system, regardless of size.
How long does the whole project take?
The initial Audit is ready in 5 business days. The full system (stand + automatic follow-up) needs to be set up 4-6 weeks before the show, to leave time to build and test everything without rushing.