Before, during and after
Before
We plan goals, messages and collection tools together. The stand and the system speak the same language.
During
We capture contacts with the Fair CRM. Every lead is categorized in real time, no paper, nothing forgotten.
After
The follow-up is written and ready before the show even ends. You approve, it goes out. ROI report included.
The 72-hour problem
Exhibitors collect dozens, sometimes hundreds of contacts in two or three days. A pattern that shows up constantly in the industry: most of those leads never get a first contact within the following 72 hours.
Once that window closes, conversion probability drops sharply. Not because the product is wrong, but because sales reps go back to their regular work and manual follow-up keeps piling up until it never happens.
We solve exactly that: the message is written and ready before teardown. All it takes is your yes to send it.
The cost of post-show silence
It's not the lead that gets lost. It's the window where it still meant something.
The contact goes cold
After a few days, the person you met struggles to remember who you are and what you proposed.
The sales rep is back to routine
The first day back from the show is already full of ordinary urgencies: the follow-up slides to the bottom of the list.
The lead stays data, not a conversation
Without a process, contacts end up in a spreadsheet and stay there.
FAQ
Questions about this service.
Do you write the follow-up, or do we?
The system drafts it from the lead data. You read and approve it before it goes out: no message leaves without your yes.
How long before the show do we need to set it up?
The system needs to be set up 4-6 weeks in advance, to leave time to connect it to the stand and test it without rushing.
Does it work across different shows, in different languages?
Yes, the Fair CRM categorizes by event: the follow-up stays consistent wherever you exhibit.
What happens to leads we already collected at past shows?
We can import them and run a first follow-up pass on historical contacts too, if not too much time has passed.
One email a week. No spam.